Examples › Flash sale › Mailchimp

24-hour flash sale countdown for Mailchimp

An evergreen timer for Mailchimp flash sales and Customer Journeys. Each recipient gets 24 hours from the moment their email is sent.

Use this design Live example: Sunday Market is a demo brand created by ClickTimer. Counting down to 24 hours after each email is sent.
Sunday MarketFree delivery for the next 24 hours
23 HOURS 24-hour flash sale: free delivery This offer is timed from the moment we sent it. Live countdown timer example Order with free delivery
Design specs

What this timer is made of

This is an evergreen timer: the embed carries Mailchimp's send-time tag (*|DATE:U|*), so each recipient's countdown starts when their email is sent. In the preview above it starts at the full 24 hours. How evergreen timers work
Demo brandSunday Market (fictional)
Offer24-hour flash sale: free delivery
Counts down to24 hours after each email is sent
ModeEvergreen: send time + 24 hours
FontPoppins
Colours#FFFFFF digits on a photo background
BackgroundYour own photo, added in the builder's Background tab
LabelsDAYS · HRS · MIN · SEC
Expired state“Free delivery has ended. Thanks for shopping!”
Copy

Subject lines and copy that go with it

Subject line 1Free delivery for the next 24 hours
Subject line 2Your 24-hour window just opened
Subject line 3Free delivery ends soon
PreheaderThis offer is timed from the moment we sent it.
ButtonOrder with free delivery
Schedule

When to send it

  1. Send timeEach recipient's 24 hours start with their send.
  2. +12 hoursReminder to non-clickers.
  3. +22 hoursLast call.
  4. +24 hoursThe expired image takes over.
Mailchimp

Add it to Mailchimp in 4 steps

  1. Use this designOpen the builder below, set the end date and time zone, and swap in your brand colours.
  2. Copy the embed codeSave the timer and click Get code.
  3. Add a Code blockIn the Mailchimp editor, click +, choose Code and paste the timer code where you want it.
  4. Test and sendSend a test email and check it on desktop and mobile before you schedule the campaign.

Full Mailchimp guide

Make it yours

Start from this design

Set your own date, colours and text. 10,000 impressions a month free, no watermark.

Email countdown timer preview: My Countdown

Full size preview

  • Block width and height size each of the four blocks; padding adds room inside every block and spacing adds it between them.
  • The font size sets the block's size until you set a width or height yourself.
  • Labels add a strip under the blocks, or make each block taller when they sit inside it.
Preview 636 × 231 px

Font

Label font

Follows the font size until you change it.

Colors

Configure per segment Give one segment its own colours — a red Secs over calm Days.
Text Color
Block BG
Block Border Color
Label Color
Dial Color
Dial Track Color
Dial Fill
Width:
Border Radius:

Sizing & Layout

Outside Padding

Room around the whole timer, outside the blocks — where a dial drawn larger than its block can go.

Extras

Labels

The label sits inside each block, under the number.

Space between the numbers and their labels.

Background

Countdown Settings

End Date at

Sign in to your Dashboard and access over 50+ tweakable settings, gradients, and other configurable values to make it truly unique to your brand.

Minimal
Minimal email countdown timer style
Editing
Bold
Bold email countdown timer style
Editing
Festive
Festive email countdown timer style
Editing
Professional
Professional email countdown timer style
Editing
Dark Mode
Dark Mode email countdown timer style
Editing
Transparent
Transparent email countdown timer style
Editing
Gradient Tiles
Gradient Tiles email countdown timer style
Editing
FAQ

Questions about this timer

How does Mailchimp pass the send time?

The embed uses Mailchimp's *|DATE:U|* merge tag, which Mailchimp fills in with each recipient's send time.

Does it work in Customer Journeys?

Yes. That's where it's most useful, because every contact enters at a different time.

The cheapest countdown ever

10,000 impressions free every month, then from €0.23 per 10,000. Credits never expire, no subscription.

Create your countdown, free No watermark · No card