Singles Day · 11.11

Singles Day 2026 (11.11) countdown emails

Singles Day falls on Wednesday, November 11, 2026 — 16 days before Black Friday (Friday 27 November). Born in China and now widely adopted by e-commerce brands worldwide, 11.11 is a one-day event built around a date that's practically a countdown already. A live timer in your emails makes that deadline impossible to miss. With ClickTimer it's the cheapest countdown ever: 10,000 free impressions a month with no watermark, then from €0.23 per 10,000 impressions.

Create your countdown free 10,000 free impressions a month · No watermark
Singles Day 2026 (11.11) countdown emails
  • Real time left at every open
  • Built for the 24-hour 11.11 sale
  • Works in Klaviyo, Mailchimp, Shopify Email
  • 10,000 free impressions a month
Why it works

Why countdowns lift Singles Day email conversions

  • 11.11 is a 24-hour sale. Short windows are exactly where a visible clock makes the difference between "I'll check later" and "I'll check now".
  • It gets you in before the Black Friday noise. Mid-November inboxes are calmer than Black Friday week. A strong 11.11 campaign captures early holiday shoppers — and warms your list for 27 November.
  • The timer is live at every open. Whether someone opens at 08:00 or 23:00, they see the real time left.
  • It supports hourly mechanics. "Deal of the hour" or "11:11 flash deal" campaigns need a timer per drop, and ClickTimer timers take seconds to duplicate.
Outlook desktop: Outlook for Windows only displays the first frame of animated GIFs. Add the end time in text ("Ends Wed 11 Nov, 23:59") as a fallback.
11 Nov
Singles Day 2026, ending at 23:59
24 h
one-day sale, with an optional extension
10,000
free impressions a month, no watermark
The same email in Gmail with a live countdown and in Outlook for Windows showing the first frame and the end date in text
Gmail and Apple Mail animate the countdown; Outlook for Windows shows the first frame, so write the end date in text.
Setup

Step-by-step setup

Create the countdown

  1. Open app.clicktimer.co → New countdown.
  2. End date: 11 Nov 2026, 23:59 in your audience's timezone (for a flash drop, use 11:11).
  3. Style: red and gold work well for 11.11; pick from 900+ fonts.
  4. Set an expired message ("11.11 is over — Black Friday is next") and copy the embed code.

More looks: countdown timer email templates.

Klaviyo

Klaviyo email editor with a ClickTimer countdown block placed under the hero
Klaviyo: drop an HTML block where the countdown goes, then paste your ClickTimer embed code.

Drag an HTML block into your campaign, paste the code, preview. Step by step: Klaviyo countdown timer.

Mailchimp

Mailchimp email builder with a ClickTimer countdown placed under the headline
Mailchimp: add a Code block, then paste your ClickTimer embed code.

Add a Code content block, paste the code, send a test.

Shopify Email

Shopify Email editor with a ClickTimer countdown placed under the hero image
Shopify Email: add a Custom Liquid section, then paste your ClickTimer embed code.

Use a section that accepts custom HTML/Liquid (if your editor offers it) and paste the code. If you can only upload an image, the timer won't update — use the HTML option or a Shopify-connected ESP (Klaviyo, Omnisend).

On a small list? The free email countdown timer gives you 10,000 free impressions a month with no watermark.
Try it now

Create your Singles Day countdown

Set the deadline to 11 Nov 23:59, match your brand, copy the code. 10,000 free impressions a month.

Email countdown timer preview: My Countdown

Full size preview

  • Block width and height size each of the four blocks; padding adds room inside every block and spacing adds it between them.
  • The font size sets the block's size until you set a width or height yourself.
  • Labels add a strip under the blocks, or make each block taller when they sit inside it.
Preview 636 × 231 px

Font

Label font

Follows the font size until you change it.

Colors
Configure per segment Give one segment its own colours — a red Secs over calm Days.
Text Color
Block BG
Block Border Color
Label Color
Dial Color
Dial Track Color
Dial Fill
Width:
Border Radius:

Sizing & Layout

Outside Padding

Room around the whole timer, outside the blocks — where a dial drawn larger than its block can go.

Extras

Labels
The label sits inside each block, under the number.

Space between the numbers and their labels.

Background

Countdown Settings
End Date at

Sign in to your Dashboard and access over 50+ tweakable settings, gradients, and other configurable values to make it truly unique to your brand.

Minimal
Minimal email countdown timer style
Editing
Bold
Bold email countdown timer style
Editing
Festive
Festive email countdown timer style
Editing
Professional
Professional email countdown timer style
Editing
Dark Mode
Dark Mode email countdown timer style
Editing
Transparent
Transparent email countdown timer style
Editing
Gradient Tiles
Gradient Tiles email countdown timer style
Editing
View all examples Browse and clone an example
Subject lines

3 subject line and timer combos

EmailSubject lineTimer counts down to
Teaser"11.11 is coming — 1 week to the biggest sale of the year"Wed 11 Nov, 00:00
Flash drop"11:11 → 11% extra off. For 11 hours only."Wed 11 Nov, 22:11
Last call"Singles Day ends at midnight"Wed 11 Nov, 23:59
Send plan

Singles Day 2026 send plan

DateEmailTimer
Wed 4 NovTeaser: "One week to 11.11"To launch
Mon 9 NovVIP list / early access sign-upTo VIP opening
Tue 10 Nov, evening"Starts at midnight" (VIPs: early access now)To Wed 00:00
Wed 11 Nov, morning11.11 launchTo Wed 23:59
Wed 11 Nov, 11:11Flash dealTo flash end
Wed 11 Nov, eveningLast call — non-buyersTo Wed 23:59
Thu 12 NovOptional 24h extensionTo Thu 23:59

Then switch to your Black Friday sequence: see the Black Friday 2026 calendar (teasers from Thu 19 Nov, launch Fri 27 Nov) and the Cyber Monday plan (Mon 30 Nov).

Before you send

Planning and pricing

Singles Day vs. Black Friday: do both?

For most brands, yes — but differentiate. Keep 11.11 shorter and more playful (numbers, flash drops, bundles "for one"), and save your headline discount for Black Friday. Use separate timers so each event has its own deadline and its own impression count.

What it costs

10,000 free impressions a month with no watermark. Then €0.23 per 10,000 (10K–150K), €0.15 per 10,000 (150K–1M), €0.06 per 10,000 above 1M. Prepaid credits that never expire, no subscription — buy once for 11.11 and reuse them through Christmas.

FAQ

Frequently asked questions

When is Singles Day 2026?

Wednesday, November 11, 2026 (11.11).

Should Western brands run a Singles Day campaign?

It's worth testing if you sell online internationally or to younger, deal-driven audiences. Mid-November is a good moment to reach shoppers before the Black Friday rush.

How long should a Singles Day sale last?

The classic format is 24 hours on 11 November, sometimes with VIP early access the evening before and an optional 24h extension.

Can I run hourly deals with countdown timers?

Yes. Create one timer per drop (duplicating takes seconds) and send each with its own deadline.

How much does a Singles Day timer cost?

You get 10,000 free impressions a month with no watermark. Beyond that it's pay-as-you-go from €0.23 per 10,000 impressions — the cheapest countdown ever.

Get your 11.11 countdown ready

Create your timer in about a minute and paste it into any email platform that accepts an image.

Create your countdown — free 10,000 impressions a month · No watermark · No card